About Us

We believe that sustainability should be embedded into every business, role and department.

As more organisations make ambitious sustainability pledges, they’re realising the importance of an engaged (and aligned!) workforce in meeting and promoting these commitments. The problem is that most employees lack foundational sustainability knowledge, and often struggle to connect the dots between what their company has committed to, why it’s important, and how they can be involved.


The vision?

Our vision is a world where sustainability is part of everybody’s job. As the world realises the importance of transitioning to more sustainable systems, we need people across every business department, every role, every region, and every experience level, engaged and working on sustainability solutions. Our mission is to upskill, engage, and empower people and teams in their sustainability journeys. 

Our team

katelyn prendiville Seedculture

Katelyn Prendiville

Co-Founder & CEO

Katelyn is a corporate sustainability professional with a background in marketing and startups. 

Katelyn is determined to grow the pool of sustainability talent by helping others to unlock their own skills and passions, to contribute to a more sustainable world and systems.

Horea Burca SeedCulture

Horea Burca

Co-Founder & CTO

Horea is an experienced technology and product expert, leading the product development at a Series B scale-up.

Previous co-founder of a mindfulness app, incorporating cognitive behavioural therapy concepts. Horea is driven to use technology to help decarbonise the planet.


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You can reach us here: press@seedculture.io

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